An Evening Where Food, Tradition, and Devotion Came Together
On 25 December 2025, at Sri Vari Arangam, Perundurai Road, Erode, Kshetra Foods marked a defining milestone with the grand launch of Kshetra and Kshetra Wellvia - a thoughtfully curated range of traditional food products rooted in purity, responsibility, and long-term well-being.
More than a product launch, the evening unfolded as a blend of devotion, classical arts and healthy, honest food reflecting exactly what Kshetra stands for.
A Meaningful Beginning, Rooted in Margazhi
As guests arrived in the evening, they were welcomed into a calm, reflective atmosphere with brand displays and product showcases. The programme opened with an inaugural prayer, setting the spiritual tone for the evening.
The prayer song was rendered by Selvi. Shrinithi Nandhakumar and Selvi. Aditi Ganesh Ram, invoking devotion and gratitude. This was followed by a classical dance performance by Selvi. Shrinithi Nandhakumar, where bhakti was expressed through movement and tradition. This was followed by a soulful veena recital was presented by Selvi. R. S. Kanisha and Selvi. N. S. Poorva, aligning beautifully with the spirit of Margazhi.
The entire programme was anchored with grace and clarity by Mrs. Bhavana Balakrishnan— Television Anchor and Cricket Commentator, ensuring the Vision of Kshetra was put forth at every moment of the entire programme.
Kshetra Foods: A Brand with Purpose
The official launch of Kshetra & Kshetra Wellvia marked the central moment of the evening with a brand story video that reflected the passion and vision behind the Kshetra.
Mr. D. Nandhakumar, Managing Director of Kshetra Foods and Sri Annapooraniamman Foods Pvt. Ltd., spoke about the growing disconnect between modern food systems and real nourishment. Convenience-driven processing, he noted, often compromises purity, nutrition, and long-term health.
Kshetra was born from a simple but urgent question:
What if everyday food was processed differently — with honesty, responsibility, and respect for tradition?
Drawing from ancient Indian food wisdom and strengthened by modern science, Kshetra focuses on clean ingredients, minimal processing, and transparent methods.
Tribute to the Founder, Shrimann Adith
One of the most moving moments of the evening was a heartfelt tribute to the Late Mr.Shrimann Adith, the founder whose vision laid the foundation for Kshetra. As his journey and intent were remembered, it became clear that Kshetra is not merely a brand born out of business ambition, but a continuation of a deeply held belief — that food must be pure, honest, and nourishing in its truest sense.
The tribute served as a quiet reminder that the values shaping Kshetra today are rooted in a vision that continues to guide its path forward.
The Heroes of the Launch: Product Unveiling by Esteemed Chief Guests
The product inauguration began by honouring farmers, recognising them as the true starting point of the food journey. The products were first received from the hands of farmers, reinforcing Kshetra’s belief that purity begins at the source and that farmers remain the backbone of every conscious food choice.
The launch introduced seven product categories, unveiled category by category, with each segment inaugurated by respected leaders from diverse fields — symbolising trust, credibility, and shared responsibility.
- Honey & Natural Sweeteners - Pure, raw, unprocessed, and unadulterated selections. Inaugurated by Thiru. M. Chinnasami, Chairman, Agni Steels Pvt. Ltd. & Chairman, Olirum Erodu Foundation. Received by Smt. Deepa Sakthi Ganesh, Managing Director, Shah’s Jewellery
- Spices & Herbs - Processed using cryogenic grinding to preserve essential volatile oils and micro-nutrients. Inaugurated by Thiru. Dr. L. M. Ramakrishnan, Correspondent, Bharathi Vidhya Bhavan & CS Academy Group of Institutions. Received by Smt. Uma Sekar, Managing Director, Avaneetha Textiles Pvt. Ltd. & Abikiran Agro Farms Pvt. Ltd.
- Edible Oils - Extra Virgin, Virgin, and Cold-Pressed oils from single-variety, ancient seed sources, processed in a fully automated stainless-steel facility with zero toxins. Inaugurated by Thiru. D. Venkateswaran, CD Technotex LLP & Vice Chairman, Olirum Erodu Foundation. Received by Smt. Niranjani KC, Executive Director, RR Thulsi Constructions, Erode
- Pulses - Clean, high-quality, naturally whole and unsplit essentials. Inaugurated by Thiru. SKM Shree Shivkumar, Managing Director, SKM Egg Products Export (India) Ltd. & Treasurer, Olirum Erodu Foundation. Received by Smt. Selvalakshmi Karthikeyan, V. Thangavel and Sons Private Limited
- Rice Varieties - Pure, minimally processed rice rich in natural fibre. Inaugurated by Thiru. Dr. K. M. Abul Hasan, Past President, IMA & Chairman, City Hospitals, Erode. Received by Smt. Dr. Meenakshi Gowrishankar, Neurologist & Stroke Specialist, Senthil Multispeciality Hospital, Erode & Gobi
- Beverages & Health Mixes - Traditional blends inspired by time-honoured recipes. Inaugurated by Thiru. V. Rajamanickam, Chairman & Managing Director, Shanmuga Group of Companies Received by Smt. Vanithamani Arulvel, Founder, Kathaikalam.
- Millets - Completely unpolished ancestral grains adapted for modern nutrition. Inaugurated by Thiru. MC Robin, Chairman, MCR Textiles (P) Ltd. Received by Smt. Kirthika Shivkumar, Executive Director, The Indian Public School & Managing Trustee, Arram Charity Trust
Erode’il Margazhi and a Discourse on Devotion
As part of this meaningful launch, Kshetra introduced Erode’il Margazhi, a cultural initiative celebrating devotion, heritage, and the arts.
The spiritual heart of the evening was the devotional discourse “Nine Paths to Devotion” by Shri. Dushyanth Sridhar, whose words connected bhakti, discipline, dharma, and purpose, reminding the audience that mindful living — including mindful eating — is deeply rooted in Indian tradition.
Food That Reflected the Philosophy
Dinner served at the event was prepared entirely using Kshetra products. For many guests, this was where belief turned into experience.
The food felt light, balanced, flavourful, and honest, quietly reinforcing a powerful truth:
Purity does not need explanation when it is experienced. The launch of Kshetra & Kshetra Wellvia was not about scale or spectacle. It was about clarity of purpose.
A reminder that food is not merely consumption but a choice, discipline, and responsibility. And with this beginning, Kshetra invites households everywhere to rethink everyday essentials.
Tradition you can Taste. Purity you can Trust.
